In the News . . .
On the Boot Ranch, raising beef is a lifelong endeavor of ever-growing,
hands-on experiences shaped by a relentless commitment to quality.
hands-on experiences shaped by a relentless commitment to quality.
A commitment to the land . . .Cross employs innovative grazing methods to encourage greater utilization of the rangeland grasses and foster healthier, functioning ecosystems. -Where the Blackbirds Sing
Range Magazine, Volume III, No. 3 A progressive attitude . . .Cross implements careful practices coupled with a progressive attitude . . . ‘The only thing cattlemen sell is grass. Cattle are a mechanism to harvest the grass we raise. If I didn’t take care of what makes me a living—cows and grass and land—I’d go out of business.' -Rock Solid
Gelbvieh World Magazine, Volume 9, No. 7 |
A belief in the golden rule . . .A third-generation rancher with a degree in Sociology from CSU, a year of law school at UW, and two years in Chile as a Peace Corps volunteer, Cross is an example of what setting goals, hard work, and lots of desire can accomplish . . . ‘If we take care of the land,’ Cross maintains, ‘It will take care of us.’ -Boot Ranch: Studying Today's Successes
Wyoming Livestock Roundup, Volume 8, No. 33 A humane focus . . .Local rancher Richard Cross discovered the importance of an ultrasound machine even before movie star Tom Cruise bought one to monitor his girlfriend’s pregnancy. -Ultrasound Takes Guesswork Out of Calving
Douglas Budget, Volume XX, No. XX |
A sought-after expertise . . .
Richard Cross, along with his children Jamie and Shane, recently traveled to Russia for two weeks to see what was happening—the catch was, Richard’s expertise and knowledge in ranching and cattle—gleaned from years of ranching in Converse County—was being recruited.
-Ranching in Russia
Douglas Budget, Volume 128, No. 13
Douglas Budget, Volume 128, No. 13
